Attract clients who value what makes you different

Prove it by signing 7 new clients in 16 weeks.

Attract clients who value what makes you different

Prove it by signing 7 new clients in 16 weeks.

The Known Coach: Executive Summary

Over the next 16 weeks, you'll build a complete client acquisition system around what genuinely makes you different and attract 7 new clients through it.

Before Week 1 even starts, we do a 90-minute Driver Story Session to identify your core story - the specific experience that led you to do what you do.

The thing that makes certain clients say "finally, someone gets it."

Then we build everything - your content, your outreach, your daily emails - around that story.

Goal: Sign your first client by Week 6 as the Known Coach system starts working.

The system operates on 3 core pathways:

The LinkedIn Basecamp - Your simple list-building process through LinkedIn. Straightforward messages offering resources in exchange for email addresses.

The Sherpa System - Your AI-powered content creation and audience building in your genuine voice. One daily thought becomes content across whichever platforms matter to you.

The Daily Email - Your genuine insights reaching inboxes daily. Builds trust naturally, moves people towards your offer.

Content attracts. LinkedIn builds. Email converts. Everything feeds everything else.

After setup, you operate the system for 90 minutes daily.

How This Actually Works

Your 90-Minute Driver Story Session (Before Week 1)

We identify the story that drives everything you do.

Most coaches sound identical because they're copying the same positioning frameworks. Someone needs to help you see what you're not seeing about yourself.

In 90 minutes, we map:

What makes you and your offer unique

The specific clients who need exactly what you do

How to talk about it in a way that feels natural, not salesy

You'll leave this session knowing exactly what you're building the system around.

This is only available to the first 5 people joining this cohort.

Week 1: Brand Navigation & Offer Foundation

Week 1 gives you the language for who you are and what you're selling.

The Pathfinder Process takes what we discovered in your Driver Story Session and turns it into your actual positioning and messaging - what makes you unique, what your mission is, why you do what you do, and the thing that makes you stand out from coaches saying the same generic bland speak.

Then we work on your offer - making it clear, compelling, and converts without hour-long sales calls to explain it.

By the end of Week 1, you'll post your first piece of genuine content using your Pathfinder insights and know how to talk about it in a way that feels natural.

You'll see your first prospect engagement within days, not weeks.

Week 2: Sherpa System

You install your AI-powered content creation in Week 2, built around your genuine voice and clear offer.

One daily thought becomes content across whichever platforms you choose.

From your insight, you develop your authority and intellectual property as you reflect on it daily - the system makes this congruent rather than chaotic.

Week 3: Daily Email & LinkedIn Basecamp

Week 3 launches your email system and LinkedIn outreach simultaneously.

Your emails work in your genuine voice - simple system, no complex automation or tracking nonsense.

Your LinkedIn Basecamp starts - straightforward outreach offering resources in exchange for email addresses. I help you craft the sequence.

Email and LinkedIn are your prime activities.

Everything else builds from here.

Weeks 4-8: Operating & First Clients

You operate the system in your daily 90 minutes while your first clients start coming in.

Post content. Send emails. Do simple LinkedIn outreach. Watch what resonates.

Week 6 brings your first client through the system. Week 8 sees your content, outreach, and emails consistently attracting the right prospects.

If you want to expand beyond LinkedIn and email, this is when you add video and repurposing.

Recommended, but the minimum is LinkedIn and email. The more you do, the bigger the results.

Weeks 9-16: Optimisation

Operate your system and attract more clients through it.

Launch resources, nurture subscribers, let prospects reach out naturally, sign clients.

Each cycle shows what resonates. Your market learns who you are and what you stand for. The right people - coaches and business owners who value genuine positioning - start finding you.

You refine based on real feedback. What makes you different stands out more clearly.

By Week 16, you have a proven system - the same one I used to get 7 new clients in 10 weeks.

My Results

Last year, I made $50,000 USD from LinkedIn using genuine content - but I was still doing sales calls and cold outreach that made me feel disgusting.

At the end of 2025, I kept the content approach but ditched the sales calls and changed how I do DMs. Simple messages offering resources.

I stopped trying to be who I thought my market wanted me to be and started sharing my real thoughts and views.

People started reaching out to me - actual inbound - because I was showing up as myself.

I ran this system alongside my DM-to-sales-call process for 10 weeks, then went all in on it from January 2026.

Result: 7 new clients in those 10 weeks.

The Known Coach takes everything that worked and packages it into a complete 16-week implementation.

You get the same system, the same AI processes, and direct support from me as you build it around what genuinely makes you different.

Your AI Content System

Every AI process creates your content in minutes while keeping your genuine voice consistent across everything you create.

What gets installed during your 16 weeks:

Week 1-2: Voice & Positioning

The Pathfinder Process (identifies what makes you unique, your mission, why you do what you do, your positioning and voice)

Voice Creation Bot (captures how you actually write and speak)

Authentic Message Sherpa (creates your LinkedIn outreach messages)

Week 2-3: Core Content & Email (Your Prime Activities)

Content Creation Sherpa (creates content for LinkedIn, X, Instagram, Facebook, newsletters - whatever platforms you choose, all from one daily insight)

Tweet Producer (finds trending news relevant to your business, creates content in your voice)

Email Writer (daily emails, welcome sequences, reactivation campaigns)

Lead Magnet Creator (builds resources people want in exchange for email)

Follow Up Sherpa (handles follow-up messages for LinkedIn and email)

Week 4-8: Expansion Options (Recommended)

Medium Blog Writer (repurposes content into Medium articles)

LinkedIn Weekly Newsletter Creator (turns content into newsletter format)

YouTube Scriptwriter & Research (creates video scripts from your content)

Nano Banana Thumbnail Maker (designs YouTube thumbnails)

Plus access to The GPT Authority Engine - my set of 15 GPTs that handle everything from content creation to client acquisition.

You copy these processes into your own workspace during the first 8 weeks. Whatever you grab is yours to keep forever.

You also get access to anything new I build and add while you're in the programme.

What You Get

Your investment in The Known Coach includes:

90-Minute Driver Story Session (First Cohort Only)

We identify your core story - the experience that led you to do what you do. This is where the real work happens - everything else is just building the system around this clarity.

Fortnightly 1:1 Sessions

Eight private sessions with me over 16 weeks. We work through your specific blocks, refine your positioning, fix what's not working, and keep you moving forward.

The Known Coach Community

Full access to the community (normally $297 USD/month) including the complete LinkedIn Basecamp system.

Community of coaches building their own client acquisition systems following my processes and guidance.

Weekly Implementation Calls

Join the group implementation call every week. Show me what you're working on, get feedback, stay accountable.

They're recorded if you need to catch up.

WhatsApp Access

Direct line to me when you're stuck. I respond within 24 hours on weekdays.

Quick questions don't need to wait for your next 1:1 session.

Your Investment

Your investment is $280 USD per week for 16 weeks, or $4,000 USD paid upfront (saves you $480 USD).

Seven new clients changes everything. The math works regardless of your pricing:

If you charge $1,000 USD per client: 7 clients = $7,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $2,520 USD (or $3,000 USD if paid upfront)

If you charge $2,000 USD per client: 7 clients = $14,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $9,520 USD (or $10,000 USD if paid upfront)

If you charge $3,000 USD per client: 7 clients = $21,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $16,520 USD (or $17,000 USD if paid upfront)

The system keeps working for you long after the 16 weeks end and the results compound.

Who This Isn't For

This isn't for you if:

You want to keep hiding behind frameworks and "proven methodologies" instead of saying what you actually think

You're not willing to show up as yourself online consistently

You need clients this week (this takes 6 weeks minimum)

You want a magic button that requires zero daily work

You're probably reading this thinking "but what if my real personality isn't marketable?"

That's exactly the problem - you've convinced yourself being generic is safer than being you.

Limited Availability

I'm only taking 5 people for this first round, closing February 1st.

You're joining the first cohort where I'm personally teaching this system 1:1.

The 50 coaches in my community use these AI processes, but you get something they don't - my direct involvement building YOUR system around what makes you different.

First cohort gets the bonus onboarding session because I want to ensure you succeed.

Once the 5 spots fill, that's it until the next intake.

Next Steps

To join The Known Coach:

1. Email me at [email protected]

2. I'll send you the payment link

3. We'll schedule your onboarding session and get you started

You'll get immediate access to the community and all the AI processes after your Driver Story Session.

The Known Coach: Executive Summary

Over the next 16 weeks, you'll build a complete client acquisition system around what genuinely makes you different and attract 7 new clients through it.

Before Week 1 even starts, we do a 90-minute Driver Story Session to identify your core story - the specific experience that led you to do what you do.

The thing that makes certain clients say "finally, someone gets it."

Then we build everything - your content, your outreach, your daily emails - around that story.

Goal: Sign your first client by Week 6 as the Known Coach system starts working.

The system operates on 3 core pathways:

The LinkedIn Basecamp - Your simple list-building process through LinkedIn. Straightforward messages offering resources in exchange for email addresses.

The Sherpa System - Your AI-powered content creation and audience building in your genuine voice.

One daily thought becomes content across whichever platforms matter to you.

The Daily Email - Your genuine insights reaching inboxes daily.

Builds trust naturally, moves people towards your offer.

Content attracts. LinkedIn builds. Email converts. Everything feeds everything else.

After setup, you operate the system for 90 minutes daily.

How This Actually Works

Your 90-Minute Driver Story Session (Before Week 1)

Before any system gets built, we identify what makes your offer genuinely different.

Most coaches sound identical because they're copying the same positioning frameworks.

Someone needs to help you see what you're not seeing about yourself.

In 90 minutes, we map:

What makes you and your offer unique

The specific clients who need exactly what you do

How to talk about it in a way that feels natural, not salesy

You'll leave this session knowing exactly what you're building the system around.

This is only available to the first 5 people joining this cohort.

Week 1: Brand Navigation & Offer Foundation

Week 1 gives you the language for who you are and what you're selling.

The Pathfinder Process takes what we discovered in your Driver Story Session and turns it into your actual positioning and messaging - what makes you unique, what your mission is, why you do what you do, and the thing that makes you stand out from coaches saying the same generic bland speak.

Then we work on your offer - making it clear, compelling, and converts without hour-long sales calls to explain it.

By the end of Week 1, you'll post your first piece of genuine content using your Pathfinder insights and know how to talk about it in a way that feels natural.

You'll see your first prospect engagement within days, not weeks.

Week 2: Sherpa System

You install your AI-powered content creation in Week 2, built around your genuine voice and clear offer.

One daily thought becomes content across whichever platforms you choose. From your insight, you develop your authority and intellectual property as you reflect on it daily - the system makes this congruent rather than chaotic.

Week 3: Daily Email & LinkedIn Basecamp

Week 3 launches your email system and LinkedIn outreach simultaneously.

Your emails work in your genuine voice - simple system, no complex automation or tracking nonsense.

Your LinkedIn Basecamp starts - straightforward outreach offering resources in exchange for email addresses. I help you craft the sequence.

Email and LinkedIn are your prime activities. Everything else builds from here.

Weeks 4-8: Operating & First Clients

You operate the system in your daily 90 minutes while your first clients start coming in.

Post content. Send emails. Do simple LinkedIn outreach. Watch what resonates.

Week 6 brings your first client through the system. Week 8 sees your content, outreach, and emails consistently attracting the right prospects.

If you want to expand beyond LinkedIn and email, this is when you add video and repurposing. Recommended, but the minimum is LinkedIn and email. The more you do, the bigger the results.

Weeks 9-16: Optimisation

Operate your system and attract more clients through it.

Launch resources, nurture subscribers, let prospects reach out naturally, sign clients.

Each cycle shows what resonates. Your market learns who you are and what you stand for. The right people - coaches and business owners who value genuine positioning - start finding you.

You refine based on real feedback. What makes you different stands out more clearly.

By Week 16, you have a proven system - the same one I used to get 7 new clients in 10 weeks.

My Results

Last year, I made $50,000 USD from LinkedIn using genuine content - but I was still doing sales calls and cold outreach that made me feel disgusting.

At the end of 2024, I kept the content approach but ditched the sales calls and changed how I do DMs. Simple messages offering resources.

I stopped trying to be who I thought my market wanted me to be and started sharing my real thoughts and views.

People started reaching out to me - actual inbound - because I was showing up as myself.

I ran this system alongside my DM-to-sales-call process for 10 weeks, then went all in on it from January 2025.

Result: 7 new clients in those 10 weeks.

The Known Coach takes everything that worked and packages it into a complete 16-week implementation.

You get the same system, the same AI processes, and direct support from me as you build it around what genuinely makes you different.

Your AI Content System

Every AI process creates your content in minutes while keeping your genuine voice consistent across everything you create.

Week 1-2: Voice & Positioning

The Pathfinder Process (identifies what makes you unique, your mission, why you do what you do, your positioning and voice)

Voice Creation Bot (captures how you actually write and speak)

Authentic Message Sherpa (creates your LinkedIn outreach messages)

Week 2-3: Core Content & Email (Your Prime Activities)

Content Creation Sherpa (creates content for LinkedIn, X, Instagram, Facebook, newsletters - whatever platforms you choose, all from one daily insight)

Tweet Producer (finds trending news relevant to your business, creates content in your voice)

Email Writer (daily emails, welcome sequences, reactivation campaigns)

Lead Magnet Creator (builds resources people want in exchange for email)

Follow Up Sherpa (handles follow-up messages for LinkedIn and email)

Week 4-8: Expansion Options (Recommended)

Medium Blog Writer (repurposes content into Medium articles)

LinkedIn Weekly Newsletter Creator (turns content into newsletter format)

YouTube Scriptwriter & Research (creates video scripts from your content)

Nano Banana Thumbnail Maker (designs YouTube thumbnails)

Plus access to The GPT Authority Engine - my set of 15 GPTs that handle everything from content creation to client acquisition.

You copy these processes into your own workspace during the first 8 weeks. Whatever you grab is yours to keep forever.

You also get access to anything new I build and add while you're in the programme.

What You Get

Your investment in The Known Coach includes:

90-Minute Driver Story Session (First Cohort Only)

We identify your core story - the experience that led you to do what you do. This is where the real work happens - everything else is just building the system around this clarity.

Fortnightly 1:1 Sessions

Eight private sessions with me over 16 weeks. We work through your specific blocks, refine your positioning, fix what's not working, and keep you moving forward.

The Known Coach Community

Full access to the community (normally $297 USD/month) including the complete LinkedIn Basecamp system.

You'll be surrounded by other coaches and personal brand-led businesses building their own client acquisition systems following my processes and guidance.

Weekly Implementation Calls

Join the group implementation call every week. Show me what you're working on, get feedback, stay accountable.

They're recorded if you need to catch up.

WhatsApp Access

Direct line to me when you're stuck. I respond within 24 hours on weekdays.

Quick questions don't need to wait for your next 1:1 session.

Your Investment

Your investment is $280 USD per week for 16 weeks, or $4,000 USD paid upfront (saves you $480 USD).

Seven new clients changes everything. The math works regardless of your pricing:

If you charge $1,000 USD per client: 7 clients = $7,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $2,520 USD (or $3,000 USD if paid upfront)

If you charge $2,000 USD per client: 7 clients = $14,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $9,520 USD (or $10,000 USD if paid upfront)

If you charge $3,000 USD per client: 7 clients = $21,000 USD in revenue

Your investment: $4,480 USD (or $4,000 USD upfront)

Net gain: $16,520 USD (or $17,000 USD if paid upfront)

The system keeps working for you long after the 16 weeks end and the results compound.

Who This Isn't For

This isn't for you if:

You want to keep hiding behind frameworks and "proven methodologies" instead of saying what you actually think

You're not willing to show up as yourself online consistently

You need clients this week (this takes 6 weeks minimum)

You want a magic button that requires zero daily work

You're probably reading this thinking "but what if my real personality isn't marketable?"

That's exactly the problem - you've convinced yourself being generic is safer than being you.

Limited Availability

I'm only taking 5 people for this first round, closing February 1st.

You're joining the first cohort where I'm personally teaching this system 1:1.

First cohort gets the bonus Driver Story Session because I want to ensure you succeed.

Once the 5 spots fill, that's it until the next intake.

Next Steps

To join The Known Coach:

1. Email me at [email protected]

2. I'll send you the payment link

3. We'll schedule your Driver Story Session and get you started

You'll get immediate access to the community and all the AI processes after your Driver Story Session.